1. Abdelrazig, A. A. M. (2018). Marketing of Library and Information Services in Academic Libraries: A Case Study of University of Gezira Libraries, Sudan (2018) [Doctoral dissertation, University of Gezira].
2. Abedi, E., Fahimifar, S., & Sarrafzadeh, M. (2021). Identifying finance strategies in central libraries of public universities in Tehran. Academic Librarianship and Information Research, 55(1), 95-116. (in Persian)
3. Akbari, A. (2022). A feasibility study of creative economics in public libraries: Using grounded theory method. Research on Information Science & Public Libraries, 27(4), 581-610. (in Persian)
4. Akbari, A. (2022). The role of creative economics in entrepreneurship and revenue generation of public libraries: A systematic review. Research on Information Science and Public Libraries, 28(2), 10-31. (in Persian)
5. Amir Inanloo, E., Zarei, A., & Haji Zeinolabedini, M. (2021). Identifying the appropriate components of the mixed marketing model of Iranian public libraries. Quarterly Journal of Knowledge Studies, 14(52), 1-18. (in Persian)
6. Ghazi Mirsaeid, J., Motamedi, N., & Shahivand, M. (2018). Comparing the marketing between the libraries of Tehran and Shahid Beheshti Medical Sciences Universities based on 7Ps marketing model in 2017. Payavard, 12(4), 324-333. (in Persian)
7. Ghazizadeh, H., & Marefat, R. (2014). Developing fee-based library services. Library and Information Science Research, 3(1), 101-112. (in Persian)
8. Gohari H, Rahmati-Tash M, Tajdaran M. (2010). Investigation of application level of marketing principles in public libraries of Tehran. Research on Information Science & Public Libraries, 15(4), 125-146. (in Persian)
9. Glynn, L. (2006). A critical appraisal tool for library and information research. Library Hi Tech, 24(3), 387-399. [
DOI:10.1108/07378830610692154]
10. Haji Zeynolabedini, M., Rahmani, M., & Ansari, M. (2019). Analysis of marketing plans of worldwide university libraries and proposed modeling of marketing services for Iranian academic libraries. Library and information sciences, 21(1), 123-152. (in Persian)
11. Jafari, A., Moradi, M., & Zare, A. (2018). Comparison of the application of client-marketing marketing blend in Kermanshah University libraries (case Study: Razi University students and Kermanshah University of Medical Sciences). Academic Librarianship and Information Research, 52(3), 141-168. (in Persian)
12. Jalilpour, P., & Farajpahlou A. A. (2014). Study on the feasibility of applying the 4p model of marketing in Khuzestan public libraries from the viewpoints of the library managers and librarians. Research on Information Science & Public Libraries, 19(4), 19(4), 511-525. (in Persian)
13. Karaji, M., Jafari, M., & Rashiditabar, S. (2015). Investigating the effective factors on attracting users using the 4P marketing mix elements in public libraries of Sanandaj city. Library and information sciences, 18(1), 91-114. (in Persian)
14. Karkoo, H., Nazari, F., & Darzian Azizi, A. (2018). Feasibility of implementing a strategic marketing plan for library services with a focus on Ahwaz Central Academic Library based on Ranganathan’s laws. Journal of Studies in Library and Information Science, 10(24), 129-150. (in Persian)
15. Kumara, B., & Naik H., S. (2018). Revenue generation and financial management in public libraries: an analysis. Library science, 6(2), 106-108.
16. Lamba, M. (2019). Marketing of academic health libraries 2.0: A case study. Library Management, 40(3/4), 155-177. [
DOI:10.1108/LM-03-2018-0013]
17. Moradi, S., Moradi, M., & Zare, A. (2022). The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views. Quarterly Journal of Knowledge Studies, 14(52), 52-66. (in Persian)
18. Nooshinfard, F., & Ziyaie, S. (2011). marketing mix in the websites operated by central libraries in iranian universities. Academic librarianship and information research, 45(56), 77-96. (in Persian)
19. Saeed, V., Soheili, F. (2015). Investigating the status of University of Tehran-Kish International Campus Library based on the marketing principles of 4Ps Model from the users’ point of view. Quarterly Journal of Knowledge and Information Management, 2(3), 33-42. (in Persian)
20. Salami, M., Khodabakhshi, M. (2017). Studying the state of the marketing process in university libraries in Birjand city. Scientific quarterly of social-cultural studies of Khorasan, 11(3), 24-45. (in Persian)
21. Shaifuddin, N., Md Rushdi, S. R., & Abdullah Sani, M. K. J. (2021). Outside revenue generation for academic libraries in emerging markets: a view from Klang valley in Malaysia. Library Management, 42(1/2), 56-69. [
DOI:10.1108/LM-04-2020-0059]
22. Solhdoost, F., & Jafarzadeh Kermani, Z. (2016). Investigating the innovative behavior of librarians and its influential factors on the acquisition process: A case study of the Central Library of Astane Qudse Razavi. Library and information science research, 6(1), 243-261. (in Persian)
23. Tafreshi, S., & Sedigh, M. (2014). Comparative study of Qom’s participative libraries and public libraries affiliated to Foundation of Public libraries concerning the application level 4p marketing mix style. Quarterly Journal of Knowledge Studies, 6(22), 1-19. (in Persian)
24. Tohidinia, M. (2021). Designing an income generation model for women’s sports clubs in Tehran. [Unpublished master’s thesis]. Shahid Beheshti University. (in Persian)