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Assessing advertising effectiveness in Public Library Institution studious projects and user attraction in public library at Zanjan state from view of User
Mahnaz Karimzadeh *
, mahnaz.karimzadeh@ymail.com
Abstract:   (722 Views)

Purpose: The purpose of this paper is to investigate the advertising effectiveness of Public Library Institution studious projects and user attraction in public library at Zanjan state from view of user.

Methodology: Type of research method is survey and for the purpose of this paper 333 user that they are members of public library at Zanjan state are studied. For this article, used questionnaire according to AIDA model. Data analyzed by SPSS 18 Software.

Finding: there are relations between attention, interested, desire and action dimensions. User prefer to implement Khetabkhan national project, Khetabkhan festival, virtual Khetabkhan, Khetabkhan Mah and Specialist Khetabkhan.

Results: Advertising of Public Library Institution studious projects was effective in user attraction. In addition, these advertising in all of dimensions of AIDA model were effective. From view of user these projects was relative with information needs of users and it was useful.

Keywords: advertising effectiveness, Public Library Institution, studious project, AIDA model, public library
Full-Text [PDF 283 kb]   (309 Downloads)    
Type of Study: quantitative | Subject: public services in public libraries
Received: 2017/05/9 | Accepted: 2017/12/20 | Published: 2017/12/20
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تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی Research on Information Science and Public Libraries
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