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Department of Knowledge and Comunication Science, Islamic Azad University, Science and Research Branch, Tehran, Iran. , f.babalhavaeji@gmail.com
Abstract:   (402 Views)
Perpose: This research presents a model for effective factors on professional book publishing in Iran.
Methods: The present study is a survey taking advantage of the questionnaire tool. The statistical population included the professional publishing managers across the country who had a background in publishing at least 24 titles annually, which amounted to 581 publishers. Cochran's formula was used to determine the sample size.
Results: Results of factor analysis identified the nine factors of publishing economy, supply and presentation of publishing products, government support, adherence to copyrights, publishing audits and assessment, advertisement, branding and marketing, publishing management, publication creation, and training and improving the capabilities of publication actors as the factors affecting professional publishing. the five factors of technical elements, literary and cultural centers and circles, the creator and the audience, electronic platforms, and marketing and distribution elements were identified as the constructive dimensions of professional publishing.
The results show that Publishers also considered the internal factors concerning themselves to be more influential on the formation of professional publishing in the country rather than the external factors, particularly those concerning the government.
Originality/value: The current study can benefit readers from all walks of life on a micro-level, publishers on an intermediate level, and policymakers, planners, and those in charge of the publishing industry on a macro-level.
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Type of Study: quantitative | Subject: Management Studies
Received: 2022/07/1 | Accepted: 2024/02/12

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