Purpose: The present study aimed to design an entrepreneurial revenue model for endowment libraries in Iran. To achieve this goal, the components of the revenue model were identified and prioritized.
Methods: This research was applied and conducted using an exploratory mixed method (qualitative, quantitative). The statistical population included academic experts, managers, and librarians of endowment libraries in Iran. Sampling was done using the snowball method, and 14 experts in the field of revenue generation and marketing for endowment libraries were surveyed. In the qualitative section, thematic analysis was used to extract the main themes and blocks of the business model. The Analytic Hierarchy Process (AHP) was used in the quantitative section to prioritize the components. Data collection tools included interviews and questionnaires. The validity and reliability of the data were confirmed using valid methods.
Results: Based on the business model, the proposed model consisted of 45 main components and 9 blocks. The main blocks included revenue streams, cost structure, distribution channels, key partners, key resources, key activities, customer segments, customer relationships, and value propositions. Based on the results, the "key resources" component was ranked first, while "distribution channels" were ranked last. Other components, such as value propositions, revenue streams, and customer relationships, were prioritized accordingly.
Conclusion: The proposed model can help improve the management of endowment libraries and address their financial challenges. This model will lead to financial independence, cultural and educational development, and increased stakeholder engagement.
Keywords: Endowment Libraries, Revenue Generation Model, Business Model.