Research on Information Science and Public Libraries

Investigating the factors affecting acceptance of publishing a video article in scientific journals based on the Unified Theory of Acceptance and Use of Technology (UTAUT) by the Faculty Member of Tarbiat Modares University

Document Type : Original Article

Authors

Mahnaz Rizan 1
Mehdi Alipour-Hafezi 2
Seyed Ali Akbar Famil Rouhany 3

1 PhD Ccndidate of Kownledge and Information Science; Hamadan Branch Islamic Azad University; Hamadan, Iran

2 Assistant Prof., Department of Knowledge and Information Science, Faculty of Psychology and Education Science, Allameh Tabataba’i University, Tehran, Iran

3 PhD in Kownledge and Information Science; Assistant Professor; Hamadan Branch Islamic Azad University; Hamadan, Iran

Abstract
Purpose: The aim of this study is to determine the impact of factors affecting the acceptance of the publication of video articles in scientific journals by the faculty members of Tarbiat Modares University, based on the Unified Theory of Acceptance and Use of Technology (UTAUT).
Method: The current research is an applied study in terms of purpose and a descriptive-survey study in terms of the data collection method. The statistical population of research included all faculty members of Tarbiat Modares University. According to Cochran's formula, the sample size was determined to include 273 people. The dependent variables of this research include "behavioral intention" and "video articles usage behavior" and the independent variables in this research include "performance expectancy", "effort expectancy", "social influence" and "facilitating conditions". The main data collection tool in this study was a questionnaire validated by six experts and professors. Furthermore, after evaluating quantitatively the content validity of the questionnaire, the CVR content validity ratio coefficient of 0.802 and the CVI content validity index of 0.968 were obtained for each question. The reliability of the questionnaire which was measured by Cronbach's alpha coefficient was more than 0.8. To test the hypotheses, the SEM structural equation modeling test using the least partial least squares (PLS) method was used. In order to evaluate the combined-diagnostic validity of CR test, convergence of variables from AVE test and divergence of variables from Fornell-Locker index were used. The software used in this research is SPSS and SmartPLS.
Findings: Descriptive findings showed that in terms of the experience of using video articles and familiarity with it, 75.10% of respondents were not familiar with video articles or had no experience using it. In the statistical analysis, the obtained mean score of social influence (3.97) shows that the people in this study believed that the use and publication of video articles has made more researchers known in the community and video articles published by other researchers can influence the decision of other researchers to use video articles. The mean score of the facilitating conditions is above average (3.94) and the research community believed that teaching, using and publishing video articles is simple and understandable. The test of research hypotheses also showed that behavioral intention (with the impact factor of 0.271) and facilitating conditions (with the impact factor of 0.322) have a positive and significant effect on the intention to use. The results obtained in this study, unlike other studies, indicate that "facilitating conditions" have the greatest impact on the factors of "performance expectancy", "effort expectancy" and "social influence" in accepting the publication of video articles. The more organizations provide the appropriate hardware, software, training and support conditions for the use of a technology, the faster it will be accepted by users. Moreover, after examining the effect of age and gender variables, it was found that age and gender have no significant effect on any of the research structures. Only a significant relationship was observed between the variables and effort expectancy. Therefore, it can be concluded that age and gender do not affect the amount of people's behavioral desire to publish video articles and their intention to use them, and therefore one of the ways to encourage people to accept and use video articles is to provide a clear picture of the positive aspects of using video articles as well as to create appropriate conditions.
Originality/value: This study focuses on use of new technologies for presenting scientific results, improving scholarly communication, and developing e-Journals service. Due to the main role of public libraries in teaching and promoting science, with the introduction and introduction of video articles by librarians, the awareness and knowledge of library visitors about video articles will increase. Acceptance and use of databases is directly related to users' information-seeking behavior according to knowledge/skill, personal and professional characteristics of library users. Increasing awareness can have a positive effect on the behavioral intention of different segments of society to use video articles.

Keywords

Video articles
Unified Theory of acceptance and use of technology (UTAUT)
Scientific journals
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Research on Information Science and Public Libraries
Volume 26, Issue 3
Autumn 2020
Pages 579-543

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