University of Tehran , khandan@ut.ac.ir
Abstract: (41 Views)
Throughout history, one of the most important functions of public libraries has been to be the primary source of fun reading. therefore, the preparation of appropriate storybooks for its clients is one of the main advantages of public libraries. There are many factors that influence the choice of the right storybook for the reader. One of the factors that is important in shaping users' desires and likes is reading traction. Reading Appeals are those factors related to the content of the book and the reader that can be described or understood and can lead to the pleasure of the reader. The purpose of the present study is to analyze the impacts of reading appeals on borrowing to popular fiction books in Tehran's public libraries.
The research method is survey and the data collection tool is a semi-structured questionnaire. The validity of the questionnaire was assessed by consulting with guidance and counseling professors and a number of experts in the field through face validity. Is acceptable. The statistical population of the present study includes 5118 active members of Tehran Public Pirozi Library, which was estimated 357 using Cochran formula. Data were analyzed by SPSS software and descriptive and inferential statistics.
According to the research findings, four variables of story style, story tone, reader curiosity, and reader's mood were the most important criteria for users to select the book and borrowing it to the Public Library. The research hypothesis test showed no significant relationship between gender and personality variables, storyline, style, tone, author's popularity, book title popularity, and friends 'and experts' recommendation, but no relationship between gender and pacing variables, framing, curiosity and present There is a significant relationship between climate. There was also a significant relationship between the age of the users and the contextual variables, author's popularity, popularity of the title of the book, curiosity, friends 'and experts' recommendation, and mood. On the other hand, there is a significant relationship between education level and the variables of characterization, framing, author's popularity, book title popularity, curiosity and mood.
Since public libraries are considered to be the main hub for the provision of reading texts, identifying effective reading trends in borrowing popular fiction books to library users enables managers and policy makers of public libraries. Identify the audience's view of popular books in order to provide their library collections based on their interests and interests.
The research method is survey and the data collection tool is a semi-structured questionnaire. The validity of the questionnaire was assessed by consulting with guidance and counseling professors and a number of experts in the field through face validity. Is acceptable. The statistical population of the present study includes 5118 active members of Tehran Public Pirozi Library, which was estimated 357 using Cochran formula. Data were analyzed by SPSS software and descriptive and inferential statistics.
According to the research findings, four variables of story style, story tone, reader curiosity, and reader's mood were the most important criteria for users to select the book and borrowing it to the Public Library. The research hypothesis test showed no significant relationship between gender and personality variables, storyline, style, tone, author's popularity, book title popularity, and friends 'and experts' recommendation, but no relationship between gender and pacing variables, framing, curiosity and present There is a significant relationship between climate. There was also a significant relationship between the age of the users and the contextual variables, author's popularity, popularity of the title of the book, curiosity, friends 'and experts' recommendation, and mood. On the other hand, there is a significant relationship between education level and the variables of characterization, framing, author's popularity, book title popularity, curiosity and mood.
Since public libraries are considered to be the main hub for the provision of reading texts, identifying effective reading trends in borrowing popular fiction books to library users enables managers and policy makers of public libraries. Identify the audience's view of popular books in order to provide their library collections based on their interests and interests.
Type of Study: qualitative |
Subject:
Promoting Reading and Studies
Received: 2024/10/26 | Accepted: 2025/04/1
Received: 2024/10/26 | Accepted: 2025/04/1
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