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Purpose: This study aims at the sociological investigation of the factors influencing none-instructive reading practice in Ahvaz city. This paper concentrates on the role of forms of capital (economical, social, and cultural) on book reading, and for this, applies Pierre Bourdieu’s theory of cultural consumption.
Methodology: In this research, I used survey method for receiving the aims and data were collected with a researcher-made questionnaire. Data were analyzed by SPSS16 software. Population of this study was all literate inhabitants of Ahwaz city that were randomly selected by cluster sampling method.
Findings: Results showed a significant relationship between dimensions of cultural capital, social capital, and economic capital with reading practice of individuals. In other words, increase in individual’s level of capitals (in its three dimensions) was associated with an increase in the time that individual expending for reading. Furthermore, there was significant relationship between types of capitals. Also, Results of multi-variable regression has shown that independent variables can explain 0.39 percent of dependent variables.
Originality/Value: Today, consumption of cultural products particularly books is an index indicating the level of cultural development in different countries. Hence, investigation of factors that affect this phenomenon is of importance for policy makers of cultural domain.
 

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Purpose: This research seeks to identify and rank factors affecting RFID's adoption and is based on the theory of diffusion of innovation in public libraries.
Methodology: 13 variables in three categories, namely technical, organizational, and environmental were examined. A questionnaire with 30 questions was designed and distributed among 320 librarians in 68 public libraries in the cities of Shiraz and Kerman. Respondents were selected by simple random sampling. 193 completed questionnaires were returned. SPSS and LISREL were used for descriptive and inferential statistical analysis (t-test, structural equation model and TOPSIS).
Findings: All identified factors have some effect on the use of RFID technology. Also all identified affecting factors of RFID adoption have correlation as an overall structure. The model is suitable in terms of fitness indexes. Ultimately, factors ranking revealed that the most important one is the cost.
Originality/Value: The findings indicate the necessity of carefully considering adoption of the technology. What we found what needs to be considered to prevent the failure of the project and waste of funds.
 

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Purpose: The aim of this study is to investigate the effect of self-efficiency and psychological hardiness on job burnout through the mediating role of job motivation among the employees of public libraries of Khuzestan province.
Methodology: This is an applied research is that has conducted using a descriptive survey research approach. The research population includes all the employees of public libraries of Khuzestan province from whom 175 persons were randomly selected by simple random sampling using Krejcie-Morgan Table. The data were collected using questionnaires on self-efficiency, psychological hardiness, job burnout and job motivation, and were analyzed by using SPSS 23 and Amos software programs. The results of validity test were indicative of the validity of all the questionnaires. Moreover, the reliability of all the questionnaires were high 70/0.
Findings: The Results showed that the variables of self-efficiency and psychological hardiness had a significant direct negative effect on job burnout of the employees of public libraries of Khuzestan province. Also, these variables had a significant indirect effect on job burnout through the mediating role of job motivation of the employees.
Originality/value: The phenomenon of job burnout is affected by a variety of factors. Among these factors, the role and effect of individual psychological factors such as self-efficiency and psychological hardiness are very important.
 

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Purpose: Reading is one of the challenging problems in contemporary Iran. After the Persian Constitutional Revolution (1905-1911), reading becomes one of the factors that Iranians considered it necessary for modernization and development. For this reason, most people, even who were literate, had no desire to read. This situation was unpleasant for intellectuals, publishers and cultural activists, and therefore they published essays and articles about this issue. These publications grew significantly during the 1960-1970s. As we can see in these documents, the main idea was that Iran society has encountered by a "Reading Crisis".  This study aims to describe this idea under the Reading Crisis discourse. Moreover, it seeks to show how the articulation of this discourse was affected by discursive practices and social practices.
Method: The methodology used in the present research is the Fairclough's critical discourse analysis (CDA). Based on this method, First, the articles about reading which were published from 1905 to 1978 were searched and categorized into discourses and then those documents were chosen that were tagged as “reading crisis discourse” (45 texts). These documents were then coded during the next two stages: first, each fragment of the texts was tagged by one or more elements of Fairclough's CDA model (433 fragments); then, similar text fragments were categorized and tagged. The coding process continued until sufficient data to describe all the selected discoursive components were collected, and the present researchers were able to find a logical relationship between the data.
Findings: The findings indicate that publishers are the main speakers of this discourse. As for-profit institutions, they seek more profit, but in order to gain legitimacy, they use cultural language and try to show Iranian society has a big problem and people do not read enough. They call this a crisis and claim that government must intervene and facilitate buying books by subsidies. They say that government must pay subsidies to publishers as a way to reduce book price. On the other hand, government seek a way to eliminate the voice of the protesters or voices that did not match the main discourse and central power and thus to censor books. As a result, government grants privileges to publishers, provided that they publish good books. During the time, most publishers became the collaborators of government in censorship in order to safeguard their interests. In this discourse, the reader is for the most part represented as the buyer, and reading is roughly equivalent to buying. Book, as the main media of discourse, is divided into two groups: bad books and good books: good books are ones supporting the government's idea of development and modernization. Censorship mechanism is the gatekeeper of bad books; and public libraries, “Institute for the Intellectual Development of Children and Young Adults” and “Children's Book Council” are promoters of good books.
Originality/value: The book crisis discourse in Iran is still alive and powerful. By knowing the origins and mechanism of this discourse, reading promoters and other social actors avoid mistakes that may damage their valuable efforts.