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:: Volume 22, Number 2 (Special Issue, Reading, 3 2016) ::
Back to browse issues page تحقيقات اطلاع‌رساني و كتابخانه‌هاي عمومي 2016, 22(2): 277-290
Applying Social Exchange Theory in the Development of Reading book Culture
mahmood salari
Assistant Professor of KIS Iman Reza University
Abstract:   (487 Views)


Social world, according to Homans, needs active people who  exchange favors. The exchange theory considers this activeness is based upon two features: "carpediem and pain avoidance" and" intellectualism". Homans,   based upon these general features, presents six dimensions. In this essay, supposing that reading is a social phenomenon and humans are wise and calculating creatures, the relation between exchange theory principles and reading activity. Also in addition to presenting Hamans  six categories and referring to every of  them, the society's reading status is interpreted and consequently, three steps are suggested to apply the exchange theory better in developing the reading culture. 

Keywords: reading. Exchange Theory, book reading, book reading culture, reading
Full-Text [PDF 1594 kb]   (213 Downloads)    
Type of Study: analytical | Subject: Reading
Received: 2014/03/2 | Accepted: 2016/09/27 | Published: 2016/09/27
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salari M. Applying Social Exchange Theory in the Development of Reading book Culture. تحقيقات اطلاع‌رساني و كتابخانه‌هاي عمومي. 2016; 22 (2) :277-290
URL: http://publij.ir/article-1-1080-en.html
Back to browse issues page Volume 22, Number 2 (Special Issue, Reading, 3 2016)
تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی Research on Information Science and Public Libraries
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