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:: Volume 22, Number 2 (Special Issue, Reading, 3 2016) ::
Back to browse issues page تحقيقات اطلاع‌رساني و كتابخانه‌هاي عمومي 2016, 22(2): 291-308
Identifying the distribution problems of children and adolescent books in Iran from children and adolescent publishers’ eyes
Somayeh Paknahad , Mohammad-Reza Vasfi, Fatima Fahimnia
, s_golabi@ut.ac.i
Abstract:   (543 Views)

Research purpose : Detection of distribution problem for published children and teenager books from children publisher’s perspective based in Tehran. Research method: The current study is practical and its approach is heuristic. In this qualitative research, 11 children publisher were selected from Tehran using targeted sampling. Using semi structured interviews data were collected and were analyzed through qualitative content analysis. Results: Results showed that distribution problems in published children and teenager books can be categorized in 5 different dimensions: government general policies and institutions (including government and institution subsidiary management and planning, national information system ) cultural infrastructurs (including subsidiary subjects as the role of family and school) communicational and informative issues (including informing means and books and advertisements and marketing skills and knowledge,etc), financial and economic issues (subsidiary subjects as economic of publish and distribution and price of books) and association and organizational issues (including lack of expert in publish industry, collaborative spirit in publish areas, etc). Cultural infrastructure issues including role of school and family and communication infrastructure issues like shortage of libraries and bookshops and also the issue of advertisement and high costs for a publisher are the most important problems all the publishers in distribution centers should face. Research originality/ value:This research can help publishers, distribution centers, bookstores with clarifing the problem of distribution and providing appropriate solutions for more efficient services.

Keywords: Children and adolescent books, Distribution of book, Children and adolescent publisher
Full-Text [PDF 1685 kb]   (322 Downloads)    
Type of Study: Research | Subject: pubication, information good, economics of information
Received: 2014/08/30 | Accepted: 2016/09/27 | Published: 2016/09/27
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Paknahad S, Vasfi M, Fahimnia F. Identifying the distribution problems of children and adolescent books in Iran from children and adolescent publishers’ eyes. تحقيقات اطلاع‌رساني و كتابخانه‌هاي عمومي. 2016; 22 (2) :291-308
URL: http://publij.ir/article-1-1197-en.html
Back to browse issues page Volume 22, Number 2 (Special Issue, Reading, 3 2016)
تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی Research on Information Science and Public Libraries
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