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:: Volume 22, Issue 2 (Special Issue, Reading, 3 2016) ::
تحقيقات اطلاع رساني و كتابخانه هاي عمومي 2016, 22(2): 291-308 Back to browse issues page
Children and Adolescent Books Distribution Problems in Iran: Viewpoints of Professional Publishers of the Field
Somayeh Paknahad * , Mohammad-Reza Vasfi , Fatima Fahimnia
, s_golabi@ut.ac.i
Abstract:   (1391 Views)
Purpose: In this paper, we aimed at the identification of elements that causes problems in the way of effective distribution of children and adolescent books. We used publishers’ viewpoints that are specialists in the field of children books publishing.
Methodology: mixed method design was used as a structure that consisted of qualitative and quantitative sections. In qualitative section, 11 children publishers were selected purposefully from Tehran city as a sample. By using semi-structured interviews, data were collected and were analyzed through qualitative content analysis. The extracted indicators from interviews, reduced as questionnaire questions. All members of the cultural association of children and adolescent book publishers (55 members) filled the questionnaires. Cronbach's alpha reliability coefficient was conceivably 0.82. Validity of questions approved through related professionals. Data were analyzed by descriptive statistics.
Findings: Children books distribution problems in Iran from professional publishers’ viewpoints was categorized in the five main categories and 13 subcategories. The five main categories were: Cultural infrastructure (mean rate of 4.19), financial and economic barriers (mean rate of 4.07), organizational and trade barriers (mean rate of 4.05), information and communication barriers (mean rate of 4.00), and incompatibility in general policies of the government and state institutions (mean rate of 3.57).
Originality/Value: originality of the research specifiable trough the identification of main and secondary elements of distribution barriers in children and adolescent book publishing field that can be a guide for problem solving.
Keywords: Children books, adolescent books, Book distribution, book publishing, Iran.
Full-Text [PDF 770 kb]   (473 Downloads)    
Type of Study: quantitative | Subject: pubication, information good, economics of information
Received: 2014/08/30 | Accepted: 2016/09/27 | Published: 2016/09/27
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Paknahad S, Vasfi M, Fahimnia F. Children and Adolescent Books Distribution Problems in Iran: Viewpoints of Professional Publishers of the Field. تحقيقات اطلاع رساني و كتابخانه هاي عمومي. 2016; 22 (2) :291-308
URL: http://publij.ir/article-1-1197-en.html

Volume 22, Issue 2 (Special Issue, Reading, 3 2016) Back to browse issues page
تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی Research on Information Science and Public Libraries
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