Iran Public libraries Foundation Research on Information Science and Public Libraries 2645-5730 30 3 2024 10 01 Feasibility of Implementing the Standard of Marketing and Public Relations in the Public Libraries Feasibility of Implementing the Standard of Marketing and Public Relations in the Public Libraries 258 273 725810 10.61186/publij.30.3.258 FA Abbas Shafiee-Felavarjani MSc. in KIS, University of Isfahan, Isfahan, Iran. 0000-0002-3839-1137 Ahmad Shabani Department of KIS, University of Isfahan, Isfahan, Iran. 0000-0003-0466-6240 Morteza Mohammadi-Ostani Department of KIS, University of Isfahan, Isfahan, Iran. 0000-0003-1146-687X Journal Article 2023 09 17 Objective: Considering the importance of marketing and public relations in libraries and the lack of an official position on the one hand and the compilation of the new standard of public libraries in Iran on the other hand, the aim of this research was to investigate the view of public library managers of Isfahan province about the feasibility of implementing the Standard of Marketing and Public Relations of Iranian Public Libraries (2020). Method: This research was applied in terms of purpose and descriptive-survey in terms of method. The statistical population consisted of 196 public library managers of Isfahan province. 127 managers were selected as a statisti- cal sample by the Krejcie and Morgan table and stratified random sampling method. The data collection tool was a researcher-made questionnaire, and SPSS V.26 statistical software was used to analyze the data. Results: The results showed that the average feasibility of implementing the Standard from the view of public library managers of Isfahan province is lower than the average (x=3) and the observed average difference is also sig- nificant. The average of the components of planning, evaluation and support were all lower than the hypothetical aver- age, which shows the poor condition of the feasibility of these components in the public libraries of Isfahan province. There was also no significant difference between the view of the public library managers based on the demographic variables of gender, age, education degree, discipline, city and work experience regarding the feasibility of implement- ing the Standard. Conclusionss: So far, there has been no research on the Standard of Marketing and Public Relations of Iranian Public Libraries (2020). The results of the present research can achieve the desired situation in the field of market- ing and public relations in order to attract the audience and facilitate relations with the actual and potential audience community. Objective: Considering the importance of marketing and public relations in libraries and the lack of an official position on the one hand and the compilation of the new standard of public libraries in Iran on the other hand, the aim of this research was to investigate the view of public library managers of Isfahan province about the feasibility of implementing the Standard of Marketing and Public Relations of Iranian Public Libraries (2020). Method: This research was applied in terms of purpose and descriptive-survey in terms of method. The statistical population consisted of 196 public library managers of Isfahan province. 127 managers were selected as a statisti- cal sample by the Krejcie and Morgan table and stratified random sampling method. The data collection tool was a researcher-made questionnaire, and SPSS V.26 statistical software was used to analyze the data. Results: The results showed that the average feasibility of implementing the Standard from the view of public library managers of Isfahan province is lower than the average (x=3) and the observed average difference is also sig- nificant. The average of the components of planning, evaluation and support were all lower than the hypothetical aver- age, which shows the poor condition of the feasibility of these components in the public libraries of Isfahan province. There was also no significant difference between the view of the public library managers based on the demographic variables of gender, age, education degree, discipline, city and work experience regarding the feasibility of implement- ing the Standard. Conclusionss: So far, there has been no research on the Standard of Marketing and Public Relations of Iranian Public Libraries (2020). The results of the present research can achieve the desired situation in the field of market- ing and public relations in order to attract the audience and facilitate relations with the actual and potential audience community.

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